Willie headed up a PLC Food Group subsidiary in Ireland and ran a sizable Global Company in the Middle East. He also led the InterTradeIreland Acumen Programme for 10 years. He has negotiated and concluded deals at the highest level and has accumulated the battle scars and marketplace successes that underline his experience. In sales for 40 years, Willie is a proposer and closer of expert level, who also knows when to say no. He has a experienced nose for a deal and an eye for opportunities.